Nashnal
The Problem
Nashnal operates in a category where conversion does not happen online. There is no D2C e-commerce or checkout flow- success depends entirely on inquiries, conversations, and eventual store visits. With a limited marketing budget, the challenge was to generate real intent in a high-consideration category, while maintaining the brand's premium, design-led positioning.
The objective was not clicks for the sake of metrics, but qualified interest that could translate into showroom visits and on-ground conversions.
Our Approach
We built Nashnal's performance strategy around creative-led intent generation. Since purchases wouldn't happen digitally, every campaign was designed to spark conversation and curiosity, not push transactional CTAs.
Creatives focused on real-world use cases and aesthetic value- showing how Nashnal's panels, laminates, flooring, and furnishings transform spaces. Visuals were warm, minimal, and aspirational, while messaging addressed practical interior pain points like damp walls, outdated finishes, and comfort upgrades.
Reels, image ads, and carousels were optimised for retention and engagement, with hooks engineered to stop the scroll and drive messaging actions. Instead of chasing reach, the strategy prioritised quality engagement and cost-efficient conversations, allowing performance to scale even within a constrained budget.
The Outcome
Over six months, Nashnal generated 400+ high-intent messaging conversations at an average cost of under ₹40 per inquiry, despite having no online purchase flow. Strong creative performance was reflected in hook rates consistently ranging between 18%–33% and hold rates crossing 80% on top-performing creatives, indicating high attention and engagement quality. With cost per thruplay as low as ₹2 - ₹5 across multiple campaigns, the strategy maximised efficiency on a minimal budget. Most importantly, these digital inquiries translated into real showroom visits, proving that an intent-led, creative-first performance approach can drive meaningful offline conversions.
Performance marketing can work even without online purchases.
With the right creative strategy, attention can convert into conversation, conversation into footfall, and footfall into revenue- even in an offline-first business.
Visual Identity
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